Synergy Loves…Umbro strikes the right chords with music mash ups
What Happened Football, gaming and music became one in a brilliant piece of cross branded content from Umbro, the official kit supplier to the England football team. In conjunction with the Sony Xperia...
View ArticleSynergy loves…Ipswich Town’s kit launch
What Happened With 19 league defeats so far this season, Ipswich Town aren’t going to win many accolades for their performances on the pitch. However, faced with the launch of their new kit, the...
View ArticleSynergy loves…’My Time is Now’ by Nike
What Happened Nike has done it again bringing out an awesome new ad ahead of the eagerly anticipated 2012 European Championships. ‘My Time Is Now’ combines some of today’s most well known football...
View ArticleJoining the Dots for Connected TV
If you haven’t already heard, 2012 is going to be the year of Connected TV. But what is Connected TV – the next ‘game-changer’, a televisual revolution, or just another over-hyped gamble for brands?...
View ArticleLondon 2012: Synergy’s Digital Gongs
There’s no doubt about it, London 2012 has been the most digitally connected Olympics we’ve ever seen. Compared to Beijing 2008 there are nearly 10 times the amount of people on Facebook and a whopping...
View ArticleSynergy Loves…The Return of D Rose
Athletes represent hugely valuable commodities for sponsors in the US, with Basketball leading the way in celebration of the stars that enter the courts up and down the country. Michael Jordan started...
View ArticleWimbledon 2013: An evolution from Fred to Andy
At the weekend Andy Murray won the Wimbledon Men’s Singles crown, ending a 77 year wait for a British champion at the home of tennis, and in doing so rounding off a wonderful weekend of British sport...
View ArticleCondé Nast + Konami Code
Brands are always looking for proactive marketing opportunities, whether it’s riding the news agenda or planning around a calendar hook. However it’s reactive marketing that often impresses me most,...
View ArticleThe Perils of Chasing ‘The Sprinkler’
We can probably all agree that creating great content is one of the simplest and most valuable gifts that rights holders or sponsors can offer to fans. When executed brilliantly then the usual...
View ArticleDoes the rapid growth of eSports show it provides a legitimate alternative to...
As consumption patterns of music, entertainment and sport continue to shift, so too does the approach of rights holders, brands and agencies. The growth and quality of internet access has allowed new...
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